Hi. We're Olive.
You may have met us before. As our business has continued to evolve, it was also time for our brand to transform into a true reflection of who we are and our vision for the future. Formerly Smuk Property Styling, we are thrilled to introduce you to Olive Interior Styling.
As a team of five stylists led by Phoebe Croucher, we’re passionate about elevating your property to its full potential with contemporary styling that evokes feelings of warmth and truly connects with your ideal buyer. We believe that every property should feel like a home, and that is exactly what we aim to create with a curated selection of furniture and unique pieces tailored to enhance every space.
With a vibrant and personable approach, we work collaboratively with you to achieve the best outcome for your home with a design solution that showcases your property in the best light. As self-described perfectionists, we style properties to sell quickly for the best price possible using clever styling that invites potential buyers to discover all that the home has to offer.
As our styling to sell clients are continually falling in love with our unique aesthetic and seamless experience, we have expanded our offering to include a signature service of styling to live – a curated interior package completely bespoke to your home and way of living.
Meet the team.
Director & Property Stylist
Introducing Phoebe - founder, style curator and emoji enthusiast!
Having lived and worked abroad as a freelance hairdresser for 12 years and management roles in the fitness industry, Phoebe returned to Ballarat with her British husband Rob and their baby daughter Tilly.
After uncovering an opportunity for high quality property styling in a booming real estate market, Phoebe and her mum Jan took the leap and formed Smuk Property Styling in 2019.
Since then, another daughter Lottie was born, Jan has retired from the business, and the brand has transformed into Olive Interior Styling (which Phoebe refers to affectionately as her third baby!).
With a vibrant and collaborative approach, Phoebe goes above and beyond for her clients. Supported by a fabulous team of stylists, Phoebe’s mission is to deliver a more personalised and creative approach to the Ballarat property styling scene with intentionally designed spaces that evoke yearning in potential buyers.
Senior Property Stylist
With a lifelong passion for all things interior and design, joining the team at Olive Interior Styling has been a dream come true for Christine. After having her two beautiful sons, she took the opportunity to complete an interior design course with the Interior Design Institute in Sydney. Having spent much of her career in the service industry, Christine liaises comfortably with both clients and external business partners.
More recently, Christine has utilised her design and styling knowledge to complete substantial renovations to her own home, working alongside her husband Adrian to achieve this.
Christine brings a balance of creativity and practicality to the team. Alongside property styling, she loves creating floor plans, layouts and mood boards, and of course selecting bespoke furniture and decorative items to deliver a beautiful outcome for her clients.
Senior Property Stylist
First and foremost, Jo is a proud mum to four gorgeous children, Ella, Lucy, Jack and Tilly. Alongside her husband Matt, she has spent the last 15 years designing and project managing multiple property developments.
Upon completion of The Reno School, Three Birds Styling School and the Design School Masterclass, Jo joined Olive Interior Styling in 2021, bringing an extensive knowledge of interiors and the property styling industry to the team. She has a passion for showcasing properties at their best through careful consideration of a home’s best features and utilising clever design solutions. This, alongside in-depth planning and attention to detail delivers a successful outcome that her clients love.
Say hello to Laura - Ballarat born and bred, wife to Craig and mum to her beautiful kids Riley, Milla and Charley (who are by far her greatest achievements).
Having worked in both office administration and retail, Laura went on a mission to discover her true passion and purpose, completing a Diploma of Interior Design with the Interior Design Institute in 2019. She certainly found what she was looking for, in particular loving the styling modules of the course. This set her on a path to joining the team at Olive Interior Styling (one that she is thrilled about!).
As a self-confessed perfectionist with an eye for detail, Laura has an interest in home organisation, renovation and decoration. When not working, you’ll find Laura and her family either by the ocean or exploring the bush in what she describes as her “happy place”.
Jess developed a passion for interior design after building her first home at the age of 19. After spending some time as a stay-at-home mum to her two gorgeous children Maddie and Noah, she decided to extend her knowledge by completing a Diploma of Interior Design with the Interior Design Institute and has never looked back!
With a love of all things design, styling and DIY, plus having honed her skills in creating 3D renders and mood boards, Jess has used this expertise in the build of her second family home. Having joined Olive Interior Styling in June 2022, Jess enjoys creating beautiful spaces and making a house feel like home alongside the best team a girl could ask for!
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